Beyond accessibility? Toward an on-line and memory-based model of framing effects

This theoretical article investigates the effects of media frames on individuals' judgments. In contrast to previous theorizing, we suggest that framing scholars should embrace both, on-line and memory-based judgment formation processes. Based on that premise, we propose a model that distinguishes between two phases of framing effects. Along the first phase, the media's framing contributes to the formation of an on-line or a memory-based judgment. The second phase describes six hypothetical routes for the stability or the change of these judgments: maintenance, readjustment, crystallization, inoculation, persuasion, and attenuation. At the heart of our model, we try to extract predictors for each of those routes. Finally, the implications of the proposed model for future framing research are discusse

The Need for Orientation Towards News Media: Revising and Validating a Classic Concept

The need for orientation is the most prominent contingent condition for agenda-setting effects. It provides a psychological explanation for why people engage in information seeking and why some people are susceptible to agenda-setting effects while others are not. The purpose of this paper is to present the development and empirical validation of a three-dimensional scale of need for orientation. Based on a review of previous measures, three dimensions of need for orientation are posited: The need for orientation towards issues, the need for orientation towards facts and the need for orientation towards journalistic evaluations. In a first step, the model is tested on a representative sample applying confirmatory factor analysis. After some modifications, the model is finally validated on another, independent sample. A series of studies demonstrate the psychometric properties of the measure and its construct validity with respect to related constructs. The theoretical utility of the construct and the measure of need for orientation are discusse

How Partisanship Matters: A Panel Study on the Democratic Outcomes of Perceived Dirty Campaigning

Uncivil campaigning and deceitful campaign techniques are increasingly relevant phenomena in politics. However, it remains unclear how they share an underlying component and how partisanship can influence their associations with democratic outcomes. We introduce the concept of dirty campaigning, which is situated at the intersection of research on negative campaigning and political scandals. Dirty campaigning involves violations of social norms and liberal‐democratic values between elite political actors in terms of style and practices, such as uncivil campaigning and deceitful campaign techniques. In a two‐wave panel study (N = 634) during the 2021 German federal election campaign, we investigate the associations of perceived dirty campaigning by the least and most favorite party with distrust in politicians, trust in democracy, attitudes toward dirty campaigning regulation, as well as perceived harmful consequences of dirty campaigning for democracy. We find that perceived dirty campaigning by the least favorite party increases perceptions of harmful consequences of dirty campaigning for democracy over time. In contrast, perceived dirty campaigning by the most favorite party decreases perceptions of harmful consequences of dirty campaigning for democracy as well as attitudes toward dirty campaigning regulation over time. Perceptions of harmful consequences of dirty campaigning for democracy increase distrust in politicians over time and vice versa. Our findings suggest that the outcomes of dirty campaigning can depend on partisanship and can have important implications for the quality of democracy

Drifting Further Apart? How Exposure to Media Portrayals of Muslims Affects Attitude Polarization

Political discourses about Muslim immigration in the media and on social networking sites (SNSs) are highly contentious and have the potential to further polarize societal segments, which may ultimately harm democratic processes. Especially on SNSs, politicians and citizens can circumvent journalistic filters often resulting in blatant and emotionally charged content. Using a two-wave panel design (N = 559), we investigated how positive and negative portrayals of Muslims in traditional media outlets and on SNSs influence anti-Muslim immigration attitudes among people who either agree or disagree with the encountered information. Our findings indicate that exposure to negative portrayals further reinforces anti-Muslim immigration attitudes among those who agree with the encountered information. In contrast, for those who disagree with the negative information, a backfire effect emerges, showing that anti-Muslim attitudes even decrease. This effect occurs for both SNSs and traditional media. Positive information about Muslims did not result in attitude polarization

Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes

We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content

Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes

We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content